| Product Trend Report
It is notable that size is a factor in the sauna and steam market as well. For instance, Hass points out that the market for steam baths is much larger than that for saunas, and one reason is the space issue. �Most everybody has a shower. It�s relatively easy to convert that to a steam bath by adding a totally enclosed space with a door and piping the steam in. If you�re going to have a sauna, though, [you have to] dedicate a certain amount of square footage and that�s all it will be used for,� he says. Mitch Altman, CEO of ThermaSol, in Simi Valley, CA, points out, �Sauna sizes haven�t really changed much over the years, but there has been a growth [in the popularity of these pieces in] smaller rooms, particularly in the infrared sauna.� Hass also currently finds the infrared sauna in higher demand than the traditional sauna, due in part to its portability and the fact that the user can turn it on and go in immediately � which empirically means instant gratification.
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